Buddy's Portsmouth Hide & seek
Buddy's Portsmouth Hide & seek
Role: Social Media Manager & Content Strategist
Organization: The Seacoast Repertory Theatre
Primary Goal: Extend show narrative into the community, build local B2B partnerships, and convert social engagement into holiday box office sales.
Buddy's Portsmouth Hide-and-Seek was an interactive, hyper-local marketing campaign designed for The Seacoast Repertory Theatre's holiday production of Elf the Musical. To generate community buzz and boost ticket sales beyond traditional advertising, the campaign brought the stage character of Buddy the Elf off the stage and directly into the local Portsmouth community through a real-time, multi-location digital scavenger hunt
STRATEGY & ACTION
Cross-Platform Storytelling
Teasers, riddles, and localized clue drops.
Hyper-Local Partnerships
Location shoots at Prescott Park, Kilwins, and G. Willikers Toy Shop.
Incentivized Conversion
High-incentive giveaways driving database growth and ticket conversions.